Home > COM540 > Wanna job in i-Media? Meet your new boss!

Wanna job in i-Media? Meet your new boss!

Meet Jeff Benjamin (above); he hires i-Media ‘digital talent’. He’s the Interactive Executive Creative Director at Crispin Porter + Bogusky. CP+B has an impressive list of clients, companies like Burger King, Microsoft, Dominoes, Old Navy, etc.

Note that Jeff talks about how his favorite interview question is “What have you invented lately? This may very well be the kind of person who will be your new boss. How would you do in one of his interviews?

Note also that Jeff’s boss is Alex Bogusky (the ‘B’ of CP +B). Alex was selected as Fast Company Magazine’s #1 pick of the 10 Most Creative People in Marketing and Advertising! Why? He’s the creative behind some famous campaigns that resemble multi-media hijinks, rather than commercials. Nice!

If you’re going into the Ad biz, check out Bogusky’s blog baked-in, it’s an insightful read on the new media in advertising. In fact, he has just released a new book under the same title that has this endorsement from the Long Tail‘s Chris Anderson:

“If you want to understand the future of marketing, advertising and product design, start here. Baked In provides essential insights from two of the hottest minds in marketing today.”

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Categories: COM540
  1. dihollander
    September 26, 2009 at 3:13 am

    Paul- this is great stuff! Thanks for the info.

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